Platform · Outreach
Approach them properly, at a pace you can hold
Letters and emails written per firm, with the evidence that you have done your homework — and every reply back on the deal rather than lost in a mailbox.
Written for the firm, not the list
A merge template that says "Dear Principal" gets the response it deserves. Each approach is drafted against what we actually know about that firm, in the register your brand uses, and held back rather than sent if a fact is missing.
- A house voice per acquirer — formal, warm or direct
- Unresolved merge fields make an item unsendable, not embarrassing
- Letters produced as print-ready packs; email sent through your own domain
- A daily cap, so a wave is a campaign rather than a blast
Compliance is built in, not bolted on
Unsolicited approach email is regulated. The checks run before the send, not after the complaint.
PECR checked per firm
Approaches to sole traders and partnerships — individual subscribers under the regulations — are held back rather than sent. Companies and LLPs are corporate subscribers and are approachable.
Suppression is permanent
A firm that asks not to be contacted is blocked across every mandate at once, not just the one that wrote to them, and anything already queued is pulled.
Nothing sends twice
A firm already in a campaign is skipped, and a dismissed prospect has its queued outreach cancelled the moment it is dismissed.
Replies land on the deal
Connect the mailbox the approaches go out from, and the replies are matched back to the firm and attached to its deal. The conversation lives where the deal lives, so anybody picking it up can see what was said without being forwarded a thread.
See it on your own mandate
The most useful demo is against a real brief — what you are buying, where, and at what size. You will see your own long list, not a demo account.
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